• Summary
  • Contents
  • Subject index

Our new media landscape of social networking, blogging, and interactivity has forever changed how media content is produced and distributed. Choices about how to gather, evaluate and publish information are ever more complex. This blurring of boundaries between general public values and the values of media professionals has made media ethics an essential issue for media professionals, but also demonstrates how it must be intrinsically part of the wider public conversation. This book teaches students to navigate ethical questions in a digital society and apply ethical concepts and guidelines to their own practice. Using case studies, judgement call boxes and further reading, Understanding Media Ethics clarifies the moral concepts in media contexts, and enables students to apply them to practical decision making through real-life worked ...


In the previous chapter we saw how the idea of pleasure provided a fundamental principle in making moral judgements. In this chapter we discuss how the idea of pleasure as the ultimate good plays out in debates about the delivery of media content. One camp believes that ‘free markets’ are the best means of delivering the kinds of media content that audiences want. The interests of society are best served by allowing markets to govern the development of media institutions and the distribution of media products and services. In opposition to this idea is the belief that markets are imperfect and tend to lead to distorted and restricted outcomes in terms of diversity and plurality of content. And that there are some forms ...

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