• Summary
  • Contents
  • Subject index

Our new media landscape of social networking, blogging, and interactivity has forever changed how media content is produced and distributed. Choices about how to gather, evaluate and publish information are ever more complex. This blurring of boundaries between general public values and the values of media professionals has made media ethics an essential issue for media professionals, but also demonstrates how it must be intrinsically part of the wider public conversation. This book teaches students to navigate ethical questions in a digital society and apply ethical concepts and guidelines to their own practice. Using case studies, judgement call boxes and further reading, Understanding Media Ethics clarifies the moral concepts in media contexts, and enables students to apply them to practical decision making through real-life worked ...


In Chapter 1 we argued that it seems reasonable to suggest that moral judgements in Media Ethics are not arbitrary, relative or a matter of subjective preference. In other words, when faced with moral problems and dilemmas we must be able to make well founded and reasonable moral judgements. In this chapter we will examine a particular type of approach to how we might determine what a morally right action is and what the goal of our actions ought to be. This approach is broadly known as consequentialist. It proposes that the rightness or wrongness of an action is determined by the consequences that flow from that action and the tendency of that action to lead to inherently good or bad states of ...

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