The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.
Chapter 6: New Media and the Information Society: Schiller, Castells, Virilio and Cyberfeminism
New Media and the Information Society: Schiller, Castells, Virilio and Cyberfeminism
The development of new mediums of communication are inevitably accompanied by fresh modes of theorising. While this gives rise to new and original waves of thinking it can also provide space for more predictable narratives. The development of Internet technology, digital television and cyberspace are no different in this respect. The camps of thinking that have accompanied these new technological developments have either been welcoming, in terms of the social and technical opportunities that seem to be offered, or cynically suggested such narratives offer nothing new. For example, most of the writing on the Internet has either pointed to the ways new technological forms ...