The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.
Chapter 4: Marshall McLuhan and the Cultural Medium: Space, Time and Implosion in the Global Village
Marshall McLuhan and the Cultural Medium: Space, Time and Implosion in the Global Village
The modern dissemination of cultural forms has radically restructured the parameters of time and space. From the production of daily newspapers to the electronic transmission of the latest racing results, the technical forms of mass communication are altering the experiential content of everyday life. Technical media are currently capable of relocating symbolic impressions globally and at an ever-quickening rate. The globe is straddled by competing international news agencies that are capable of cueing in local and national information networks. Some of these ‘news events’ are transmitted in so-called real time. This both recontextualises information across the permeable ...