• Summary
  • Contents
  • Subject index

Are current concepts of leadership appropriate for today's organizations? What will tomorrow's leadership need to be like? Is there a best approach to leadership? With a huge range of definitions and theories of leadership available, the field has become confusing for both students and practitioners alike. This text provides a framework for making sense of the field. In Part One, Gayle C Avery integrates a fragmented field into four broad paradigms or forms of leadership, helping to simplify and clarify the ill-defined field of leadership. The second part provides 10 case studies from leading organizations across Europe, Australia and the United States to illustrate how diverse leadership can be in successful organizations. At the end of each case, specific questions guide the reader in interpreting ...

Swatch: Leading Through Emotion1
Swatch: Leading through emotion
Gayle C.Avery

… if we could add genuine emotion …2

Nicolas G. Hayek, President and Founder

A key to understanding the nearly two-decade success story of the Swatch Group is emotion – Swatch aims to continually engage the emotions of buyers. Before Swatch was created, analysts had assumed that consumers buy one or two watches in their lifetime. Analysts reasoned that ...

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