• Summary
  • Contents
  • Subject index

An understanding of identity is fundamental to a complete understanding of organizational life.While conventional management textbooks nod to in-groups, cohesion and discrimination, this text offers instead a deeper, more nuanced understanding of why people, groups and organizations behave the way they do. With conceptions of identity perhaps less stable than they have ever been, the authors make complex theoretical issues accessible to the reader through the use of lively examples from popular culture. The authors present an overview of the key issues, as well as an examination of cutting-edge research and topical forces currently re-defining identity, such as globalisation, the fair trade movement and online identities.

This text is a succinct, relevant and exciting overview of the field of identity studies as it relates to business and management and applied social sciences, an is an invaluable resource to undergraduate and postgraduate students of management on any course that has an identity component.

Introduction to Understanding Identity
Introduction to understanding identity

Identity is a topic that is relevant to everyone. Identity relates to the timeless question: ‘who am I?’ and the related questions: ‘who and what do I appear to be: to myself, to my friends, my boss, my bank, my neighbours, my lecturers?’. A person can appear to be many things at once, even where these different ‘identities’ appear inconsistent or even contradictory. Someone could be, for example, a politically conservative, religiously atheist, homosexual female surgeon. All these words act as categories that describe us in different contexts. Such identifiers are vital to our experience of life, both at work and outside of it. In effect, they act as landmarks as we navigate or negotiate our way through ...

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