Globalization is a highly debated term, and struggles over its meaning are played out in a variety of ways, from academe and the media to the streets of Seattle, Melbourne and Genoa. This book provides a welcome introduction to the discourses, practices and technologies that have been grouped together under that term. It outlines the historical contexts of globalization, and addresses the politics of naming that are so central to the reproduction of the narratives and patterns of globalization. The authors examine specific sites that are being transformed by globalization such as capitalism, state governments, the media and cultural identity, and explore the notion of a post-globalization world. This will be a valuable book to undergraduate and MA students on communication, media, cultural studies, sociology, politics and development courses.

The Global Subject and Culture

The Global Subject and Culture

The global subject and culture

In previous chapters we addressed the connection between globalization and neoliberalism, and discussed how globalization transforms sites such as capitalism, governments and communication technologies. The central issue that has emerged in this discussion is that globalization can be understood not simply as a process or set of institutions and practices, but as a doxa. We described doxa as the effect of something coming to seem true and necessary, so that people will accept that it is ‘just the way things are’. People are the subject of this chapter, because the doxa of globalization and its effects do not exist in a vacuum, and nor do they affect only governments and corporations. Ultimately their impact is on ...

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