Globalization is a highly debated term, and struggles over its meaning are played out in a variety of ways, from academe and the media to the streets of Seattle, Melbourne and Genoa. This book provides a welcome introduction to the discourses, practices and technologies that have been grouped together under that term. It outlines the historical contexts of globalization, and addresses the politics of naming that are so central to the reproduction of the narratives and patterns of globalization. The authors examine specific sites that are being transformed by globalization such as capitalism, state governments, the media and cultural identity, and explore the notion of a post-globalization world. This will be a valuable book to undergraduate and MA students on communication, media, cultural studies, sociology, politics and development courses.
In our previous chapter we looked at one of the ways in which globalization is understood: as the relationship between the development of new communication technologies, on the one hand, and the contexts and politics of the use of that technology, on the other. In this chapter, we turn our attention to another popular way of understanding globalization: as an aspect of its effects on and in relation to the institutions, practices and strategies of capitalism.
We referred, in Chapter 2, to Hardt and Negri's concept of Empire, and their insistence that globalization needs to be understood as a grid of power strongly informed, if not driven, by the transformation of contemporary capitalism. For Hardt and Negri the advent of globalization has its ...