Summary
Contents
Subject index
A lively and critical introduction to the news media, this book has been written specifically for media students and trainee journalists. Understanding Global News invites the reader to explore contemporary journalistic practice, and questions the assumption that the media provide a mere window on the world. Challenging the often unquestioned notions of media objectivity, the author turns the classic questions: Who? What? When? and Why? onto the news media. By employing a range of theoretical perspectives and a large variety of examples, the author demonstrates the way in which our perceptions of the world are constructed by the news media.
Which are the World's most Influential Media?
Which are the World's most Influential Media?
The Economics of Rich and Poor Media Markets
The economies of scale operate in many manufacturing fields, and especially in fields where the research and development costs are high – such as new drugs, aircraft production or computers. In these three fields the United States has achieved supremacy. But the economies of scale work in an even more extreme way in some media fields.
In order to achieve extra overseas sales you have physically to manufacture and sell additional aircraft, or computers or pills – and a similar situation obtains with books and records. But in other media fields the additional cost of extra ‘copies’ is negligible. Only one copy is needed to show ...
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