Digital technology has forever changed the way media is created, accessed, shared and regulated, raising serious questions about copyright for artists and fans, media companies and internet intermediaries, activists and governments. Taking a rounded view of the debates that have emerged over copyright in the digital age, this book: Looks across a broad range of industries including music, television and film to consider issues of media power and policy.; Features engaging examples that have taken centre stage in the copyright debate, including high profile legal cases against Napster and The Pirate Bay, anti-piracy campaigns, the Creative Commons movement, and public protests against the expansion of copyright enforcement.; Considers both the dominant voices, such as industry associations, and those who struggle to be heard, including ordinary media users, drawing on important studies into copyright from around the world.
Offering media students and scholars a comprehensive overview of the contemporary issues surrounding intellectual property through the struggle over copyright, Understanding Copyright explores why disagreement is rife and how the policymaking process might accommodate a wider range of views.
Chapter 5: Creative Workers and Copyright: How Current and Future Creators Benefit from Cultural Labour
Creative Workers and Copyright: How Current and Future Creators Benefit from Cultural Labour
Who Are the Creators?
Whether we view creative work as necessitating a system of reward in the form of copyright or copyright as constituting the very concept of the original author whose intellectual property (IP) requires protection (see Chapter 2), there is no doubt that creators are the central party around which copyright debates revolve. We use the words author, creator, artist and creative worker interchangeably in this discussion, though it is clear that the use of a particular phrase in a particular setting can shift the meaning and prompt different associations (for example, ‘artist’ may trade on specific assumptions about ...