Digital technology has forever changed the way media is created, accessed, shared and regulated, raising serious questions about copyright for artists and fans, media companies and internet intermediaries, activists and governments. Taking a rounded view of the debates that have emerged over copyright in the digital age, this book: Looks across a broad range of industries including music, television and film to consider issues of media power and policy.; Features engaging examples that have taken centre stage in the copyright debate, including high profile legal cases against Napster and The Pirate Bay, anti-piracy campaigns, the Creative Commons movement, and public protests against the expansion of copyright enforcement.; Considers both the dominant voices, such as industry associations, and those who struggle to be heard, including ordinary media users, drawing on important studies into copyright from around the world.
Offering media students and scholars a comprehensive overview of the contemporary issues surrounding intellectual property through the struggle over copyright, Understanding Copyright explores why disagreement is rife and how the policymaking process might accommodate a wider range of views.
Chapter 4: Technologies and Corporations in the Middle: How Internet Intermediaries Are Drawn into the Debate
Technologies and Corporations in the Middle: How Internet Intermediaries Are Drawn into the Debate
Before the cultural industries and rights holders can make any money from the texts they produce, they have to find ways to distribute those texts effectively and to the widest audience possible. Internet intermediaries are central to how digital content is distributed and so are an important part of the networks of actors that comprise the context for copyright regulation and enforcement (Wang and Zhu, 2003), occupying a complex and often contested space between rights holders, creative workers and users. Indeed, the World Intellectual Property Organization (WIPO) has called their role the ‘main challenge for copyright in the ...