A text that reveals the value and significance of community media in an era of global communication
With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community.
- Provides vivid examples of community and alternative media initiatives from around the world
- Explores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informatics
- Offers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the field
- Takes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizations
- Enters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashion
This core text is designed for advanced undergraduate and graduate courses such as Community Media, Alternative Media, Media & Social Change, Communication & Culture, and Participatory Communication in the departments of communication, media studies, sociology, and cultural studies.
Chapter 4: Collaborative Pipelines
Living in an Age of Access
In the late sixties, George Gerbner (1969) defined mass media as technologies used by industrial organizations for the production and distribution of messages in dimensions only reachable with mass production and high-speed distribution methods.
Considering the normative power of the factual, technology significantly defines and affects the form and content of today's communication and communication processes. According to Bert Brecht's (1932/1967) utopian audience input, interaction and the rise of two-way media experiences are simply “natural consequences of technological development” (p. 134). In the past decades, technology has evolved to the point that everyone can at least theoretically communicate with everyone else, anytime and anywhere, using a computer, cell phone, or any other kind of information and communication ...