“An outstanding achievement… Graeme Turner writes with power and persuasion, and brilliantly explores what it is about celebrity today that should concern us all”
- Sean Redmond, Deakin University
“A key touchstone for celebrity studies. Turner thoughtfully illuminates the variety of production and consumption practices through which celebrity circulates today, whilst remaining sensitive to the complexity of power relations in play. An essential read for students and scholars in the field”
- Sue Holmes, University of East Anglia
“Cements Turner's status as the most important figure in celebrity studies… Turner's gaze fixes on developments in digital, social and global mediascapes, drawing media and celebrity studies into complex critical, political and cultural debates in his indomitable style”
- James Bennett, Royal Holloway, University of London
“An extraordinary synthesis of research and theory… Understanding Celebrity remains the go-to text of celebrity studies”
- Joshua Gamsom, University of San Francisco
Where does the production of celebrity end and its consumption begin?
Platforms such as Facebook, Twitter, YouTube and reality TV allow us a previously unimagined engagement with the manufactured ‘persona’ of celebrity. Understanding Celebrity has become the go-to text for understanding the connection between the production and consumption of this ‘persona’. The long-awaited second edition assesses the changing nature of this pivotal relationship in celebrity studies.
The book: Explains how social media is key in establishing an online presence for celebrities; Critically analyses the changing nature of fan culture within the online environment; Delves into a richer and more detailed account of the history of celebrity; Examines in greater depth the increased role of reality TV; Incorporates recent contributions from feminist scholars to the field
Enriched with new examples drawn from popular culture, this is a contemporary and incisive look at celebrity studies.
Understanding Celebrity is not only an essential text, but a stimulating read for students studying celebrity and popular culture across media studies, cultural studies and sociology.
Chapter 3: Manufacturing Celebrity
Fame used to be a by-product. [Now] it's like ‘What do you want to be when you grow up?’ ‘Famous.’ ‘What for?’ ‘It doesn't matter.’
(Pop diva Kylie Minogue, talking with BBC Radio 1's Jo Whiley, 12 November 2002)
How might one make the production of celebrity a little more predictable? The most recent answer is to attempt to generate celebrity from scratch. While celebrities themselves are increasingly exploring ways of controlling their own representations (Whannel, 2002: 184), some sections of the media production industries have found new and effective strategies for controlling the images they produce.
This is not a new idea of course. Historically, the first instincts of the media and entertainment industries have been towards vertical integration – taking control of ...