• Summary
  • Contents
  • Subject index

Both provocative and controversial, Tuning In to Young Viewers focuses on a key area of media studies. Today, issues such as violence on television and children's dependence on television are continually debated. This volume provides a much-needed overview of the crucial topics concerning the uses and effects of television. Designed both in style and organization as an upper-level text for courses in communication and psychology, it is written by scholars well-known to both fields and particularly recognized for their work related to media influences. Topics include diversity on television, television dependence and its diagnosis and prevention, television and the socialization of young children, children's fear, and other indirect effects of television. For researchers and professionals interested in the effects of television, this book delves into the important topics related to television viewing. The extensive analysis provided makes this text a necessity for courses in media, communication, developmental psychology, sociology, and popular culture.

Diversity on Television
Diversity on television

Television provides children with a world populated by people or symbolic representations of people such as puppets and cartoon characters. This is true no matter what the program genre, the nature of the program content, the time of broadcast, the type of broadcasting system delivering the programs, or the production unit creating the content. Who are the people populating this television world? The focus of this chapter is on one particular aspect of that question—namely, whether and how the diverse population of North America1 is portrayed on television. Through TV, our society could provide children with effective positive models of race, gender, and intergroup interaction. This is a potentially important role for television because at the end of the 20th ...

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