Both provocative and controversial, Tuning In to Young Viewers focuses on a key area of media studies. Today, issues such as violence on television and children's dependence on television are continually debated. This volume provides a much-needed overview of the crucial topics concerning the uses and effects of television. Designed both in style and organization as an upper-level text for courses in communication and psychology, it is written by scholars well-known to both fields and particularly recognized for their work related to media influences. Topics include diversity on television, television dependence and its diagnosis and prevention, television and the socialization of young children, children's fear, and other indirect effects of television. For researchers and professionals interested in the effects of television, this book delves into the important topics related to television viewing. The extensive analysis provided makes this text a necessity for courses in media, communication, developmental psychology, sociology, and popular culture.



As social scientists who do research on the uses, content, and effects of television, we are often asked the following questions:

If I want to know whether and how television affects its viewers, what issues do I need to consider? How do researchers go about studying media effects, and what are the pros and cons of each approach? Is TV viewing an active or passive activity? How can I figure out whether television affects its viewers or whether viewers with different characteristics use television differently? (Chapter 1)

How are young children socialized to use television? What societal influences, family influences, and characteristics of the child are important in determining how much and what TV programming children watch? How do young children's patterns of viewing affect their ...

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