• Summary
  • Contents
  • Subject index

Tune In, Log Out is an ethnographic study of an Internet soap opera fan group. Bridging the fields of computer-mediated communication and audience studies, the book shows how verbal and non verbal communicative practices create collaborative interpretations and criticism, group humor, interpersonal relationships, group norms and individual identity. While much has been written about problems and inequities women have encountered online, Nancy K Baym's analysis of a female-dominated group in which female communication styles prevail demonstrates that women can build successful online communities while still welcoming male participation. In addition, a longitudinal look at the development of fan group allows an examination of the endurance of the group’s social structure in the face of the Internet’s tremendous growth. Lively and engaging, Tune In, Log Out ...

It's Only a Soap: Criticism, Creativity, and Solidarity
It's only a soap: Criticism, creativity, and solidarity

Stereotypical visions of soap opera fans assume that viewers cannot rationally evaluate the show and that they instead mindlessly absorb all it has to offer. In Chapter 2, we saw that even when fans are closely involved in interpreting the shows, they rely on conventionalized generic cues, indicating that they watch from a distance even as they immerse themselves within the story world. For example, changes in the opening sequence or knowledge of the genre's conventions are used to predict upcoming events. When fans step away from the story world, as the text demands, they inevitably wind up evaluating the construction of that world. Like all fans, soap viewers continually ...

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