Today, information is exchanged across an expanding spectrum, from divergent sources, in a multiplicity of applications. This new theory of transmission extends its vision beyond the boundaries of television to the still-shifting territories of interactive media. The chapters in Transmission investigate the impact of video and interactivity and virtual reality on the social, cultural, and economic environment of television. Comparing the recent past with the present–and the immediate future–this groundbreaking work examines aesthetic values as they are shaped by gender, race, and class issues. Since video looks at how television (mis)represents culture, Transmission examines the effects of communication tools and technologies on its participating constituents. An important volume for any scholar or student in the areas of media studies, mass communication, cultural studies, or popular culture.

The Whole World is Watching

The Whole World is Watching

The whole world is watching

Since the advent of radio broadcasting half a century ago, social movements have organized, campaigned, and formed their social identities on a floodlit social terrain. The economic concentration of the media and their speed and efficiency in spreading news and telling stories have combined to produce a new situation for movements seeking to change the order of society. Yet movements, media, and sociology alike have been slow to explore the meanings of modern cultural surroundings.

People directly know only tiny regions of social life; their beliefs and loyalties lack deep tradition. The modern situation is precisely the common vulnerability to rumor, news, trend, and fashion: lacking the assurances of tradition, or of shared political power, people are ...

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