Today, information is exchanged across an expanding spectrum, from divergent sources, in a multiplicity of applications. This new theory of transmission extends its vision beyond the boundaries of television to the still-shifting territories of interactive media. The chapters in Transmission investigate the impact of video and interactivity and virtual reality on the social, cultural, and economic environment of television. Comparing the recent past with the present–and the immediate future–this groundbreaking work examines aesthetic values as they are shaped by gender, race, and class issues. Since video looks at how television (mis)represents culture, Transmission examines the effects of communication tools and technologies on its participating constituents. An important volume for any scholar or student in the areas of media studies, mass communication, cultural studies, or popular culture.

Women Watching Television: Issues of Class, Gender, and Mass Media Reception

Women Watching Television: Issues of Class, Gender, and Mass Media Reception

Women watching television: Issues of class, gender, and mass media reception

The complexity of television viewing can be best accommodated by applying elements of several paradigms which have recently been used in studying responses to the mass media specifically and culture more generally: “hegemony theory” which has characterized an essentially Gramscian-Althusserian Marxist school of mass media study, the British Cultural Studies tradition,1 and the more general tradition of British and American feminist cultural studies to which British Cultural Studies has given rise. In the sections that follow, I offer a brief survey of these theoretical traditions, the combination of which has informed the research I present here.

Unlike many currently working in our field, rather than ...

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