Today, information is exchanged across an expanding spectrum, from divergent sources, in a multiplicity of applications. This new theory of transmission extends its vision beyond the boundaries of television to the still-shifting territories of interactive media. The chapters in Transmission investigate the impact of video and interactivity and virtual reality on the social, cultural, and economic environment of television. Comparing the recent past with the present–and the immediate future–this groundbreaking work examines aesthetic values as they are shaped by gender, race, and class issues. Since video looks at how television (mis)represents culture, Transmission examines the effects of communication tools and technologies on its participating constituents. An important volume for any scholar or student in the areas of media studies, mass communication, cultural studies, or popular culture.

Interactive Television

Interactive television

In the mid-1970s, there was a flurry of excitement in the commercial telecommunication world as well as in education and government about the potential of interactive television. A “wired nation” appeared to be just around the corner and with it came a promise of a technological promised land in which every home would have a two-way link to virtually unlimited information and entertainment. One of the projects begun during this period was based in Reading, Pennsylvania: interactive cable television for senior citizens. Created with funding from the National Science Foundation and implemented by a consortium of New York University and Reading groups, the project was field tested in 1975 and formally launched in 1976. Berks Community Television (BCTV), as it was later ...

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