Today, information is exchanged across an expanding spectrum, from divergent sources, in a multiplicity of applications. This new theory of transmission extends its vision beyond the boundaries of television to the still-shifting territories of interactive media. The chapters in Transmission investigate the impact of video and interactivity and virtual reality on the social, cultural, and economic environment of television. Comparing the recent past with the present–and the immediate future–this groundbreaking work examines aesthetic values as they are shaped by gender, race, and class issues. Since video looks at how television (mis)represents culture, Transmission examines the effects of communication tools and technologies on its participating constituents. An important volume for any scholar or student in the areas of media studies, mass communication, cultural studies, or popular culture.