Transforming Communication About Culture includes thought-provoking contributions about the ways in which people's lives and experiences across the globe are being transformed by technological changes, media institutions, political ideologies, and social forces.

Gender, (Inter)Nation(alization), and Culture: Implications of the Privatization of Television in India

Gender, (Inter)Nation(alization), and Culture: Implications of the Privatization of Television in India

Gender, (inter)nation(alization), and culture: Implications of the privatization of television in India
SheenaMalhotra • California State University, NorthridgeRobbin D.Crabtree • Fairfield University

For the first time in human history, most of the stories about people, life, and values are told not by parents, schools, churches, or others in the community who have something to tell, but by distant conglomerates that have something to sell.

—G. Gerbner (1996, pp. 28–29)

A satellite television revolution began in India in 1991; within the first 5 years of the 1990s, television in India changed from a single, state-run “educational” network to including more than 40 private commercial channels broadcasting around the clock. Many of these new networks and channels were Western ...

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