• Summary
  • Contents
  • Subject index

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

Elements of Planning
Elements of planning
Vignette: The Edison, New Jersey, Pipeline Explosion Revisited

Let's return to the vignette we introduced at the beginning of Chapter 1. That vignette gives us the opportunity to apply much of what we have learned since Chapter 1.

The vignette in Chapter 1 focused on a pipeline explosion in Edison, New Jersey. We promised that we would return to that case and ...

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