Summary
Contents
Subject index
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.
The Future of Public Relations: Globalism and Cyberspace
The Future of Public Relations: Globalism and Cyberspace
- Vignette: Global Blunders Cost Money
- Public Relations in a Shrinking World
- Coming to Terms With a Global Presence
- Comparing Cultures
- Public Relations Functions and Communication Styles
- Roles and Public Relations Models
- Cultures of Markets, Audiences, and Publics
- Ethics and International Public Relations Practice
- Final Advice to Future International Public Relations Practitioners
- Technology and Public Relations Practice
- Professional Reflection: International Public Relations From a European Perspective
- Conclusion
- Further Exploration
Vignette: Global Blunders Cost Money
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