Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.
Chapter 12: Publicity, Promotion, and Writing
Publicity, Promotion, and Writing
- Vignette: Publicizing and Promoting Harry Potter
- Giving Voice to the Organization
- Publicity in Action
- Promotion: Building a Message over Time
- Professional Reflection: Gaining Publicity for a Historic Accomplishment
- Further Exploration
Vignette: Publicizing and Promoting Harry Potter
Harry Potter and the Goblet of Fire, the fourth book in the Harry Potter series of children's books, appeared at booksellers on July 8, 2000. Sales ...