Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.
Chapter 10: Monitoring and Managing Issues
Monitoring and Managing Issues
- Vignette: General Motors Sets the Record Straight with Dateline NBC: The Issue of Safety
- Giving Voice to the Organization Through Issues Management
- Issues Management in Action
- Professional Reflection: The Brilliant Evolution of Issue Management
- Further Exploration
Vignette: General Motors Sets the Record Straight with Dateline NBC : The Issue of Safety
General Motors (GM) designed and manufactured Chevrolet and GM pickup trucks with two 20-gallon ...