The book is broken into three sections that are loaded with examples and stories from educators, schools and business. Part I: Will define and bring together the three most important concepts in creating long-term success: value, strategy, and innovation. Part II: Covers the Five Big Tools of strategic change. There are more than this, but these five proven tools are a great place to start. There are concrete, relatively simple ways for you and your school team to use these tools to build both a comfort and capacity for change that can improve learning and create more excitement about what your school has to offer. Part III: Deals with the pragmatic reality of how to compete in an evolving marketplace of customer-families who have choices about how and where their kids will be educated. In these chapters I share what works for schools as well as lessons from other businesses that are very different from schools.
The work of transforming a school to become irresistible to families in a time of rapid change comes with obstacles. The road is never as smooth as we would like it to be. But the good news is that we know what most of the obstacles are, and we have plenty of evidence that schools with very similar conditions as yours are finding their way over, around, and through many of them.
[Page 125]This book has been about solutions, but the road is not without obstacles. Each school, town, and district in America, and indeed around the world, is different. Each has a different mix of people, challenges, and opportunities. There are some obstacles to change that are found at most (if ...