The book is broken into three sections that are loaded with examples and stories from educators, schools and business. Part I: Will define and bring together the three most important concepts in creating long-term success: value, strategy, and innovation. Part II: Covers the Five Big Tools of strategic change. There are more than this, but these five proven tools are a great place to start. There are concrete, relatively simple ways for you and your school team to use these tools to build both a comfort and capacity for change that can improve learning and create more excitement about what your school has to offer. Part III: Deals with the pragmatic reality of how to compete in an evolving marketplace of customer-families who have choices about how and where their kids will be educated. In these chapters I share what works for schools as well as lessons from other businesses that are very different from schools.

Finding Your School’s North Star

Finding Your School’s North Star

Finding your school’s north star

If you lead your team as a collaborative partner, they will feel empowered to help design, and then deliver, a consistent set of services that align with the collective aspirations of your community. When teams have allegiance to a shared ideal, they are much more likely to produce that ideal at a high level than if they have an allegiance to a paycheck or a boss.

Finding and clearly articulating your school’s North Star is the most impactful step of sustainable, value-rich change. It pulls large, diverse groups of people into ownership of strategic design. It gets many people invested with a personal stake in seeing strategy evolve and succeed. It dissolves the screen of ...

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