Summary
Contents
Subject index
The book is broken into three sections that are loaded with examples and stories from educators, schools and business. Part I: Will define and bring together the three most important concepts in creating long-term success: value, strategy, and innovation. Part II: Covers the Five Big Tools of strategic change. There are more than this, but these five proven tools are a great place to start. There are concrete, relatively simple ways for you and your school team to use these tools to build both a comfort and capacity for change that can improve learning and create more excitement about what your school has to offer. Part III: Deals with the pragmatic reality of how to compete in an evolving marketplace of customer-families who have choices about how and where their kids will be educated. In these chapters I share what works for schools as well as lessons from other businesses that are very different from schools.
Do You Know the Jobs Your School Is Hired to Do?
Do You Know the Jobs Your School Is Hired to Do?
At the end of the day, families expect schools to do a job. We know what some of that job is: educate our kids in foundational knowledge that they will need in order to effectively participate in a modern human society. But that is not the end of the story, and the targets and expectations are probably moving faster than we think.
In 2007, Harvard professor and innovation thought leader Clayton Christensen reoriented our thinking about how organizations can best meet their customers’ needs and, in doing so, grow their business (Christensen, Anthony, Berstell, & Nitterhouse, 2007). “Most companies segment their markets by ...
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