The book is broken into three sections that are loaded with examples and stories from educators, schools and business. Part I: Will define and bring together the three most important concepts in creating long-term success: value, strategy, and innovation. Part II: Covers the Five Big Tools of strategic change. There are more than this, but these five proven tools are a great place to start. There are concrete, relatively simple ways for you and your school team to use these tools to build both a comfort and capacity for change that can improve learning and create more excitement about what your school has to offer. Part III: Deals with the pragmatic reality of how to compete in an evolving marketplace of customer-families who have choices about how and where their kids will be educated. In these chapters I share what works for schools as well as lessons from other businesses that are very different from schools.

Finding the Values of Your School Community

Finding the Values of Your School Community

Finding the values of your school community

You interact with your team of talented educators every day. Your day is slammed with delivering core services and putting out inevitable fires. Who has time for more? But long-term value—creating that sense of “we are irresistible”—requires a different focusing point: that we ask questions of our community in ways that many have not in the past. It’s not complicated; in fact, it can be fun!

In the preamble to Section I, I made the case that change would be far simpler if you were acting alone, if the choices you and your school team made were not impacted by the choices of many other people. But that is not the ...

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