The book is broken into three sections that are loaded with examples and stories from educators, schools and business. Part I: Will define and bring together the three most important concepts in creating long-term success: value, strategy, and innovation. Part II: Covers the Five Big Tools of strategic change. There are more than this, but these five proven tools are a great place to start. There are concrete, relatively simple ways for you and your school team to use these tools to build both a comfort and capacity for change that can improve learning and create more excitement about what your school has to offer. Part III: Deals with the pragmatic reality of how to compete in an evolving marketplace of customer-families who have choices about how and where their kids will be educated. In these chapters I share what works for schools as well as lessons from other businesses that are very different from schools.
In Section I, we created the foundation for community-wide buy-in on an aspirational value proposition that will attract and retain students, parents, and educators. In Section II, we gathered key tools that your teams can use to enact changes so you can deliver on that value proposition. In this section, you live and lead the process. This is nuts and bolts: observing, building, measuring, and iterating as your school exercises the muscles of culture that embrace both the needs of your users and the elements of a great learning experience.
Education is undergoing a profound evolution, a primary consequence of which is the challenge to continue to attract students to your school. At the core of attracting students is the absolutely critical ...