The book is broken into three sections that are loaded with examples and stories from educators, schools and business. Part I: Will define and bring together the three most important concepts in creating long-term success: value, strategy, and innovation. Part II: Covers the Five Big Tools of strategic change. There are more than this, but these five proven tools are a great place to start. There are concrete, relatively simple ways for you and your school team to use these tools to build both a comfort and capacity for change that can improve learning and create more excitement about what your school has to offer. Part III: Deals with the pragmatic reality of how to compete in an evolving marketplace of customer-families who have choices about how and where their kids will be educated. In these chapters I share what works for schools as well as lessons from other businesses that are very different from schools.

What Is Strategy?

What is strategy?

Value is not found and delivered by accident. Finding, creating, and codifying a truly strategic pathway that captures both the obstacles and opportunities facing your school community is Job #2 in delivering on a strong value proposition … which leads to continued demand for your school.

Even a few decades ago, few schools had anything that resembled a strategic plan. Starting in the 1980s and 1990s, planning and acting strategically became a standard best practice for schools. Public districts, often mandated by state regulations or federal funding incentives, began to create annual or multiyear goals against which their progress could be measured. Private schools created five-year plans that set targets for things like hiring, diversity, technology adoption, building plans, ...

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