The book is broken into three sections that are loaded with examples and stories from educators, schools and business. Part I: Will define and bring together the three most important concepts in creating long-term success: value, strategy, and innovation. Part II: Covers the Five Big Tools of strategic change. There are more than this, but these five proven tools are a great place to start. There are concrete, relatively simple ways for you and your school team to use these tools to build both a comfort and capacity for change that can improve learning and create more excitement about what your school has to offer. Part III: Deals with the pragmatic reality of how to compete in an evolving marketplace of customer-families who have choices about how and where their kids will be educated. In these chapters I share what works for schools as well as lessons from other businesses that are very different from schools.

Your School’s Value Proposition

Your School’s Value Proposition

Your school’s value proposition

Excitement and enthusiasm are infectious. Finding and building on that excitement and enthusiasm are Job #1 in developing a strong value proposition that will resonate with your community. If your school’s value proposition is the same as many other schools, why will families choose you if and when they have a choice?

All organizations have a value proposition. A strong value proposition is what keeps an organization alive, vibrant, relevant, and sustainably successful. For many for-profit organizations, value is viewed as the long-term usefulness or benefits of the products or services they provide versus the resources required to provide them. By this measure, businesses that create similar products or services at a lower cost have a stronger ...

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