The book is broken into three sections that are loaded with examples and stories from educators, schools and business. Part I: Will define and bring together the three most important concepts in creating long-term success: value, strategy, and innovation. Part II: Covers the Five Big Tools of strategic change. There are more than this, but these five proven tools are a great place to start. There are concrete, relatively simple ways for you and your school team to use these tools to build both a comfort and capacity for change that can improve learning and create more excitement about what your school has to offer. Part III: Deals with the pragmatic reality of how to compete in an evolving marketplace of customer-families who have choices about how and where their kids will be educated. In these chapters I share what works for schools as well as lessons from other businesses that are very different from schools.

A Few Big Guide Rails

A Few Big Guide Rails

A few big guide rails

Schools and communities are not all the same, but we are all living under some shared circumstances. These conditions frame a set of very broadly spaced guide rails for most schools. As you go through this book, don’t forget the guide rails in this chapter; they are the context in which we will then develop the key, symbiotic relationship of value, strategy, and innovation.

Before about 2007, most educators had a relatively casual relationship with the changes occurring in the world around us. For most educators, the prevailing attitude was something like, “Yeah, the world is changing, but our mission has not, so please, let me get back to my work.”

That started to shift rapidly ...

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