• Summary
  • Contents
  • Subject index

Thinking Design looks at ‘design’ in its broadest sense and shows how design originates in ‘human need’ which is not only physical but also psychological, socio-cultural, ecological and spiritual. The book calls for broad-based, socially integrated designs with a large global vision that offer creative solutions to a variety of subjects rather than providing multiplicity of objects. Exploring the course taken by design during the time of Gandhi and in the following era, the author advocates the need for service - or process-oriented designs in contrast to product-oriented designs.

The book explores the history of traditional design and its evolution. On one hand it takes the reader through the cultural-roots of design, and, on the other, it explores new technologies and their applications in design.

A remarkable ...

For the People, by the People: Design without Designers
For the people, by the people: Design without designers

Products of everyday life are used by and relate very closely to millions of ordinary people. Especially in the developing countries, the mundane products acquire greater significance because of the special nature of the economic, social and human problems existing there. In such a ‘developing’ situation, the industrial designer with the worthy task of relating things and people plays a vital role in effecting change—an important ingredient of development. His role is, however, not understood unless the background in which he performs is made clear.

Mundane Things and the Millions

India has one-sixth of the total humanity spread over an area of 327 million square kilometres. This vastness is nothing ...

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