- Subject index
Thinking Design looks at ‘design’ in its broadest sense and shows how design originates in ‘human need’ which is not only physical but also psychological, socio-cultural, ecological and spiritual. The book calls for broad-based, socially integrated designs with a large global vision that offer creative solutions to a variety of subjects rather than providing multiplicity of objects. Exploring the course taken by design during the time of Gandhi and in the following era, the author advocates the need for service - or process-oriented designs in contrast to product-oriented designs.
The book explores the history of traditional design and its evolution. On one hand it takes the reader through the cultural-roots of design, and, on the other, it explores new technologies and their applications in design.
A remarkable ...
Chapter 03: The Power of Representation: Semiotics for Mass Movement
The Power of Representation: Semiotics for Mass Movement
To say that rhetoric in India is not only important but also a way of life is no exaggeration. Over centuries of the traditional past until now, mythology and symbolism have always played important roles in Indian life. Many Indians see their own culture as basically non-materialistic, and reliant more on spiritual than on physical values. Indians also like to distinguish their own approach to life from the Western approach which is materialistic and centred around physical values. The Indian approach gives preference to feelings, emotions and inexplicable inner convictions, while the Western approach is predominantly analytical, intellectual and logical. The Indian approach often expresses itself as seeing a ...