• Summary
  • Contents
  • Subject index

Thinking Design looks at ‘design’ in its broadest sense and shows how design originates in ‘human need’ which is not only physical but also psychological, socio-cultural, ecological and spiritual. The book calls for broad-based, socially integrated designs with a large global vision that offer creative solutions to a variety of subjects rather than providing multiplicity of objects. Exploring the course taken by design during the time of Gandhi and in the following era, the author advocates the need for service - or process-oriented designs in contrast to product-oriented designs.

The book explores the history of traditional design and its evolution. On one hand it takes the reader through the cultural-roots of design, and, on the other, it explores new technologies and their applications in design.

A remarkable ...

Leave Well Enough Alone: The Need for Restraint in Designing
Leave well enough alone: The need for restraint in designing
The other Side of Intervention

In 1951, Raymond Loewy, who is considered one of the pioneers of the modern design profession in the West, wrote a book called Never Leave Well Enough Alone. He ends the book with a little story which most of us might be familiar with. Loewy wrote: ‘I like the story of the boy scout reporting the good deed of the day to his master.’

And what have you done, Ray?

Walter, Henry and I helped a lady cross the street, sir.

Very nice. But why did it take the three of you?

The old lady did not want to cross, sir.

Loewy questions himself after a ...

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