• Summary
  • Contents
  • Subject index

Thinking Design looks at ‘design’ in its broadest sense and shows how design originates in ‘human need’ which is not only physical but also psychological, socio-cultural, ecological and spiritual. The book calls for broad-based, socially integrated designs with a large global vision that offer creative solutions to a variety of subjects rather than providing multiplicity of objects. Exploring the course taken by design during the time of Gandhi and in the following era, the author advocates the need for service - or process-oriented designs in contrast to product-oriented designs.

The book explores the history of traditional design and its evolution. On one hand it takes the reader through the cultural-roots of design, and, on the other, it explores new technologies and their applications in design.

A remarkable ...

Qwer: Freedom in Design
Qwer: Freedom in design
Machine and Machine Language Controlling Man

Before we begin, let us consider two situations:

First situation: Imagine you are in the middle of an important public speech which is being recorded. The tape gets over and you are asked to hold on while the new tape is being fixed. How would you feel?

Second situation: Imagine that a reputed magazine invites you to write an article and sends you a meticulously worked out ten-page detailed instructions. How would you feel?

The reactions are usually as follow:

In the first situation you are happy to be told about the changing of the tape. You are assured that no part of your speech goes unrecorded. You don't mind the little break which could be managed ...

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