• Summary
  • Contents
  • Subject index

‘Inspiring, stimulating, and immensely rich – Bruce takes NLP in Coaching to an entirely new dimension, building on the giants before him’ – Katherine Tulpa, Global CEO, Association for Coaching

‘I recommend this book whole heartedly to any coach who wishes to update their knowledge and understanding of NLP and coaching’ – Prof. Dr. Karl Nielsen, IN President

‘Immensely readable and well researched. No NLP practitioner wanting to develop the field further should be without it’ – Dr Jane Mathison, formerly research officer in NLP, University of Surrey

Are you struggling with the complexities of Neuro-Linguistic Programming (NLP)?

You've come to the right place. This book demystifies NLP, providing a practical guide to understanding the psychological theories, principles and research that underpin the approach.

Packed with practical hints and tips, case studies and exercises, the book introduces and explores: What NLP coaching actually is; The general theories and principles that underpin the NLP approach; How theory translates into practice; The research evidence that says NLP coaching really works

This is an essential companion for trainees, coaches, psychologists and professionals from all walks of life – indeed, anyone wanting to develop their knowledge and practical skills in this increasingly popular approach.

Bruce Grimley is Managing Director of Achieving Lives Ltd, an Associate Fellow of the British Psychological Society and the UK President of the International Association of NLP Institutes and Coaching Institutes.

Chapter 7: The Milton Model: Anyone Purporting to Be a Coach Who Fails to Develop Precise Tools for the Explicit Participation of Unconscious Processes Is Not a Coach but a Clown. (John Grinder, 2012)

The Milton Model: Anyone Purporting to Be a Coach Who Fails to Develop Precise Tools for the Explicit Participation of Unconscious Processes Is Not a Coach but a Clown. (John Grinder, 2012)
The Milton Model: Anyone purporting to be a coach who fails to develop precise tools for the explicit participation of unconscious processes is not a coach but a clown. (John Grinder, 2012)

The quote from John Grinder helps us recognize the incredible importance the role of the unconscious mind has within the coaching process. When your coachee walks through the door and as a coach you have ticked all of the professional protocols, it is time to go to work. If the problem your coachee has was resolvable by the conscious mind, they would ...

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