‘Inspiring, stimulating, and immensely rich – Bruce takes NLP in Coaching to an entirely new dimension, building on the giants before him’ – Katherine Tulpa, Global CEO, Association for Coaching
‘I recommend this book whole heartedly to any coach who wishes to update their knowledge and understanding of NLP and coaching’ – Prof. Dr. Karl Nielsen, IN President
‘Immensely readable and well researched. No NLP practitioner wanting to develop the field further should be without it’ – Dr Jane Mathison, formerly research officer in NLP, University of Surrey
Are you struggling with the complexities of Neuro-Linguistic Programming (NLP)?
You've come to the right place. This book demystifies NLP, providing a practical guide to understanding the psychological theories, principles and research that underpin the approach.
Packed with practical hints and tips, case studies and exercises, the book introduces and explores: What NLP coaching actually is; The general theories and principles that underpin the NLP approach; How theory translates into practice; The research evidence that says NLP coaching really works
This is an essential companion for trainees, coaches, psychologists and professionals from all walks of life – indeed, anyone wanting to develop their knowledge and practical skills in this increasingly popular approach.
Bruce Grimley is Managing Director of Achieving Lives Ltd, an Associate Fellow of the British Psychological Society and the UK President of the International Association of NLP Institutes and Coaching Institutes.
Chapter 16: Research: Who Says This All Works? If in Researching What Searching Has Discovered We Find Little That Has a Significant Value, Did Searching Find Anything in the First Place?
Research: Who Says This All Works? If in Researching What Searching Has Discovered We Find Little That Has a Significant Value, Did Searching Find Anything in the First Place?
NLP as a discipline has been with us since the early 1970s, however a search on research databases returns very little in the way of good quality supporting evidence.
A search on Psyc Info, Psyc Articles, Psych Extra and Medline databases returned 774 hits for NLP compared with 9,120 for cognitive behavioural therapy (CBT), characterizing the present difference in research base concerning the respective paradigms. The NLP papers were ...