- Subject index
The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.
Chapter 11: The Unmanageable Consumer
The Unmanageable Consumer
The world is too much with us; late and soon,
Getting and spending, we lay waste our prowess:
Little we see in nature that is ours;
We have given our hearts away, a sordid boon!
We see no end to continuing consumer unmanageability and unpredictability. The Fordist Deal is under immense strain. Changes in production, rapid technological innovation, population and environmental pressures, political uncertainties and trends toward globalization of the media, all conspire to undermine the comfortable assumption of ever-increasing consumption. Moreover, while large segments of the world embrace consumption as the way to happiness and the good life, questions and evidence continue to mount as to whether consumerism is sustainable and the extent to which it enhances human quality of ...