The Tourist Gaze, Third Edition restructures, reworks and remakes the groundbreaking previous versions making this successful book even more relevant for tourism students, researchers and designers in the new century. The tourist gaze remains an agenda setting theory, incorporating new principles and research. Packed full of fascinating insights this new edition is fresh and contemporary, intelligently broadening its theoretical and geographical scope and providing a nuanced account which responds to various critiques.The book has been significantly revised to include up-to-date empirical data, many new case studies and fresh concepts. Three new chapters have been added which explore photography and digitization, embodied performances, risks, and alternative futures.Innovative and informative, this book is essential reading for all involved in contemporary tourism, leisure, cultural policy, design, economic regeneration, heritage and the arts.




We have argued for understanding tourism through the lens of the tourist gaze. The previous chapters have examined the tourist gaze in relation to service work, the ‘sign economy’, contemporary mediatised culture, the built environment and the history of vision and photography. In this chapter we explore some contemporary practices of gazing, and we do so by considering the tourist gaze as performance. We believe that our loosely Foucault-inspired notion of the tourist gaze can be enlivened, made more bodily and theatrical, by incorporating Goffman's bottom-down approach to interaction. Here we follow Hacking's position that the top-down approach of Foucault and the bottom-up approach of Goffman are both necessary when analysing social interaction (2004).

In Chapter 1 we noted that a ‘performance turn’ examining the ...

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