The Tourist Gaze, Third Edition restructures, reworks and remakes the groundbreaking previous versions making this successful book even more relevant for tourism students, researchers and designers in the new century. The tourist gaze remains an agenda setting theory, incorporating new principles and research. Packed full of fascinating insights this new edition is fresh and contemporary, intelligently broadening its theoretical and geographical scope and providing a nuanced account which responds to various critiques.The book has been significantly revised to include up-to-date empirical data, many new case studies and fresh concepts. Three new chapters have been added which explore photography and digitization, embodied performances, risks, and alternative futures.Innovative and informative, this book is essential reading for all involved in contemporary tourism, leisure, cultural policy, design, economic regeneration, heritage and the arts.




The relations between the tourist gaze and those industries that develop to meet that gaze are complex. Most tourist services are delivered at the time and place at which they are produced, although there are a few exceptions to this. Thus the quality of the social interaction between the provider of the service, such as the waiter, flight attendant, tour rep or hotel receptionist, and the consumers is part of the ‘product’ purchased by tourists. If aspects of that social interaction are unsatisfactory (the off-hand waiter, the unsmiling flight attendant, or the rude receptionist), then what is purchased is in effect a different service product. One major problem results from how the production of such consumer services is not entirely carried out backstage, away ...

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