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Women's Magazines
Women's magazines

Readership figures for mainstream women's magazines are impressively large: Women's Day reached 14,827,000 US female readers in 1982 (McCracken, E., 1993: 93), Libelle was read by 43.8 per cent of all Dutch women in 1988 (Hermes, 1995: 166), and some estimates place the readership of the Australian Women's Weekly at more than 20 per cent of the entire population (see p. 87 below). These figures suggest that women's magazines may take up an important place in consumer culture, and so this chapter considers a number of ways in which women's magazines prepare subject positions for their readers. We pay particular attention to the analyses of magazine titles and feature articles. Space considerations preclude a study of the ways in which such magazines ...

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