Carefully analyzing the impact of the rise of consumer society it deftly argues that the saturation of the modern ideals of progress, individualism, and the democratic state has limited lifestyle regulation to stressing the self-responsibility of individuals within a free market. The book critically examines:Neo-Liberal ideology and the free marketThe Sociology of ModernityThe New Consumer SocietyCitizenship in Mass SocietyThe power of AutonomyThe interaction of Regulation and Agency

The Welfare State in the Consumer Society

The welfare state in the consumer society

Our contemporary social order is built on the ability of self-determination, by giving citizens a collective right to self-governement. And this not only in political terms: every person in our modern society stands more than ever alone. She no longer has an intimate, narrow circle of solidarity to rely on, like the family, the village or the church. She must therefore be able to plan her conduct and have visions about her living possibilities as well as make many more decisions on her own responsibility.

(Alva and GunnarMyrdal, 1935)*

‘The Welfare State Has Become a Problem for Us’

The shift from industrial to consumer capitalism shattered the principles of justification on all fronts, in particular, ...

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