Sports economics is a well-established and dynamic area of study; a key component in the fields of sport management, sport science and sport studies, as well as in other areas of economics, finance and management. Covering amateur to professional sports, individual events and organised tournaments, this Handbook provides an authoritative contribution to the understanding of sport in the economy. The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark collection of insights into sports economics. Each chapter includes a study of a specific context in which issues arise in sports economics, a critical presentation of its main theoretical contributions, an overview of current research findings, and an outline of enquiry for future research. PART I: The Nature and Value of the Sports System and Economy; PART II: Amateur Sports Participation, Supply and Impact; PART III: Professional Team Sports; PART IV: Professional Sports Leagues; PART V: Sports Events and their Impacts; PART VI: Individual Sports; and PART VII: Future Research.

Dynamic Pricing in Sports

Dynamic Pricing in Sports

Dynamic pricing in sports
Rodney J. Paul

Ticket pricing for sporting events was forever changed by the introduction of dynamic pricing in Major League Baseball (MLB) by the San Francisco Giants for the 2009 season (Branch, 2008). The practice quickly spread from the early adopters (e.g., San Francisco Giants) to others across the baseball landscape, and teams in other sports leagues were soon to follow. Dynamic pricing, as it is used in sports, is like pricing systems used in the airline and hotel industries (Paul & Weinbach, 2013). Prices of tickets by teams who use dynamic pricing are generally allowed, with some internal restrictions, to move freely based upon consumer demand and the remaining supply of tickets at ...

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