Sports economics is a well-established and dynamic area of study; a key component in the fields of sport management, sport science and sport studies, as well as in other areas of economics, finance and management. Covering amateur to professional sports, individual events and organised tournaments, this Handbook provides an authoritative contribution to the understanding of sport in the economy. The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark collection of insights into sports economics. Each chapter includes a study of a specific context in which issues arise in sports economics, a critical presentation of its main theoretical contributions, an overview of current research findings, and an outline of enquiry for future research. PART I: The Nature and Value of the Sports System and Economy; PART II: Amateur Sports Participation, Supply and Impact; PART III: Professional Team Sports; PART IV: Professional Sports Leagues; PART V: Sports Events and their Impacts; PART VI: Individual Sports; and PART VII: Future Research.

Behavioral Economics and Sport

Behavioral Economics and Sport

Behavioral economics and sport
Yulia Chikish Brad R. Humphreys


Most economic theories employ simple, powerful models in which individual agents make choices to maximize some objective like utility or profit using all pertinent information available in an efficient manner. These models assume that agents have identical, standard, well-behaved, time-consistent preferences that are unaffected by trivial factors like the framing of the choice, perceptions of others, or information not relevant to the choice. These models have been widely applied to outcomes in sports markets, as well as other settings.

A substantial body of evidence, from experiments and the field, indicates that outcomes often fail to match predictions because agents’ behavior differs in important ways from the assumptions ...

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