Sports economics is a well-established and dynamic area of study; a key component in the fields of sport management, sport science and sport studies, as well as in other areas of economics, finance and management. Covering amateur to professional sports, individual events and organised tournaments, this Handbook provides an authoritative contribution to the understanding of sport in the economy. The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark collection of insights into sports economics. Each chapter includes a study of a specific context in which issues arise in sports economics, a critical presentation of its main theoretical contributions, an overview of current research findings, and an outline of enquiry for future research. PART I: The Nature and Value of the Sports System and Economy; PART II: Amateur Sports Participation, Supply and Impact; PART III: Professional Team Sports; PART IV: Professional Sports Leagues; PART V: Sports Events and their Impacts; PART VI: Individual Sports; and PART VII: Future Research.

IRON(O)MICS: The Market for Long-Distance Triathlon

IRON(O)MICS: The Market for Long-Distance Triathlon

IRON(O)MICS: The market for long-distance triathlon
Joachim Prinz


The past two years saw the triathlon market turn its best performance since its inaugural race in Hawaii in 1978. Over the course of the 2015/2016 season, output grew in terms of new and additional triathlon races as well as finishers all over the world. Different than running events (i.e. city marathons) short- and long-distance triathlon participation rose by 15–20% pa. According to a recently conducted triathlon market survey performed by the International Triathlon Union (ITU) in 2013, more than 2 million recreational athletes competed in almost 13,000 contests around the world. In this context, as expected, the number of German triathlon club members increased by more than 50% ...

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