Sports economics is a well-established and dynamic area of study; a key component in the fields of sport management, sport science and sport studies, as well as in other areas of economics, finance and management. Covering amateur to professional sports, individual events and organised tournaments, this Handbook provides an authoritative contribution to the understanding of sport in the economy. The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark collection of insights into sports economics. Each chapter includes a study of a specific context in which issues arise in sports economics, a critical presentation of its main theoretical contributions, an overview of current research findings, and an outline of enquiry for future research. PART I: The Nature and Value of the Sports System and Economy; PART II: Amateur Sports Participation, Supply and Impact; PART III: Professional Team Sports; PART IV: Professional Sports Leagues; PART V: Sports Events and their Impacts; PART VI: Individual Sports; and PART VII: Future Research.

Willingness to Pay in Sports

Willingness to pay in sports
Johannes Orlowski Pamela Wicker


Discussions on public investments in sport facilities, sport events, and elite sport policies have turned out to be a lively back and forth of the costs and benefits of the respective investment. With public investments being subject to increased scrutiny by taxpayers, proponents of investments have established several legitimation strategies, including the provision of rational arguments, value-based arguments, and authority-based arguments (Sant & Mason, 2018). For example, rational arguments encompass the spin-off of local businesses, downtown revitalization, and enhanced reputation as a result of hosting an event, while value-based arguments include enhanced entertainment and leisure opportunities, community building, quality of life, and civic pride (Sant & ...

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