Sports economics is a well-established and dynamic area of study; a key component in the fields of sport management, sport science and sport studies, as well as in other areas of economics, finance and management. Covering amateur to professional sports, individual events and organised tournaments, this Handbook provides an authoritative contribution to the understanding of sport in the economy. The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark collection of insights into sports economics. Each chapter includes a study of a specific context in which issues arise in sports economics, a critical presentation of its main theoretical contributions, an overview of current research findings, and an outline of enquiry for future research. PART I: The Nature and Value of the Sports System and Economy; PART II: Amateur Sports Participation, Supply and Impact; PART III: Professional Team Sports; PART IV: Professional Sports Leagues; PART V: Sports Events and their Impacts; PART VI: Individual Sports; and PART VII: Future Research.

Participation and Demonstration Effects: ‘Couch Potatoes to Runner Beans'?

Participation and Demonstration Effects: ‘Couch Potatoes to Runner Beans'?

Participation and demonstration effects: ‘couch potatoes to runner beans'?
Peter Dawson

‘Quite simply the Games are the biggest opportunity sport in this country has ever had. It is one that we must not squander'. (Lord Sebastian Coe, Chairman of the London Organising Committee of the Olympic and Paralympic Games)

Do elite athletes and sport events provide inspiration to the general public? How does this manifest itself? What form does it take? The focus of this chapter is on participation in sport and physical activity and the extent to which elite athletes and elite sport provide inspiration to enact behaviour change amongst the general population.


A substantial amount of attention has been devoted towards the legacy effects ...

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