Sports economics is a well-established and dynamic area of study; a key component in the fields of sport management, sport science and sport studies, as well as in other areas of economics, finance and management. Covering amateur to professional sports, individual events and organised tournaments, this Handbook provides an authoritative contribution to the understanding of sport in the economy. The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark collection of insights into sports economics. Each chapter includes a study of a specific context in which issues arise in sports economics, a critical presentation of its main theoretical contributions, an overview of current research findings, and an outline of enquiry for future research. PART I: The Nature and Value of the Sports System and Economy; PART II: Amateur Sports Participation, Supply and Impact; PART III: Professional Team Sports; PART IV: Professional Sports Leagues; PART V: Sports Events and their Impacts; PART VI: Individual Sports; and PART VII: Future Research.

Ticket Pricing

Ticket pricing
Brian P. Soebbing

Introduction

The revenue gained from the sale of tickets is one of the most important sources of revenue for sports organizations (Borland & Macdonald, 2003), and has undergone a transformation over the past several decades. An activity that was first relatively static once ticket prices were set by the organization well before the start of the event or the beginning of a season is now a dynamic process which, through technology, is integrated in both the primary and secondary ticket markets.

Seminal research in sports economics by Rottenberg (1956) commented on the importance of not only the price of tickets, but also those ticket prices ‘…relative to the prices of recreational substitutes…’ (p. 246). Other chapters ...

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